TUFF Launches 9th Annual Public Film Festival With 9 Days of Films in the TTC and across Canada September, 12 – 20, 2015
Toronto, Canada (September 9, 2015) – The Toronto Urban Film Festival (TUFF), North America’s largest commuter film festival, is ready to roll out some of the world’s best one-minute silent films to millions of viewers across the Toronto subway system from September 12 to 20, 2015.
TUFF screens at 5-minute intervals on over 290 platform screens across Toronto’s subway system, entertaining an audience of over one million daily commuters for the price of a token. Commuters can also view the full daily programme in just 15 minutes on screens at St Andrew subway station (King St. and University Ave.).
Selected from the 420 submissions by emerging and accomplished filmmakers, video artists and animators from 43 countries, TUFF 2015 features seven programmes of official selections, special artist projects by TUFF Director Sharon Switzer, the artist collective Timeanddesire, and a co-presentation with Pakistan’s 60 Second International Film Festival (60SIFF), a total of 78 one-minute films.
“TUFF turns an ordinary Toronto subway commute into an extraordinary moment,” said TUFF Director Sharon Switzer. “Our ninth festival includes some amazing films from around the world as well as gems from local artists that range from charming to powerfully political.”
All TUFF films can be seen online and viewers are encouraged to cast their votes for the Viewers’ Choice Award from September 11 to 17, 2015. www.torontourbanfilmfestival.com.
TUFF 2015’s guest judge, accomplished Canadian filmmaker, Patricia Rozema (the recently completed Into the Forest starring Ellen Page, I’ve Heard the Mermaids Singing, Grey Gardens, Mansfield Park) selects the top three films of the festival. Over $20,000 in cash and prizes will be awarded at the TUFF Gala on Sunday, September 20, 2015.
“I was delighted to watch all the films in this year’s TUFF. The range of subjects and styles were vast: from rough and ready to commercial and polished. The best films demonstrated an urgent reason to communicate along with the technique to support it,” said Patricia Rozema. “Viewers are sure to be captivated.”
TUFF 2015 Line-Up
Nine days of programming on the TTC featuring exceptional 63 one-minute films playing every 5 minutes on PATTISON Onestop screens in subway stations across Toronto.
Artist Spotlight features #HEARDONTRANSIT, TUFF Director and video artist Sharon Switzer’s personal ode to public transportation and the wealth of humanity that inhabits it daily, on September 18.
TUFF co-presents 6 from 60SIFF on September 19, highlighting Pakistan’s 60 Second International Film Festival which showcases young filmmakers’ views on peace, conflict, tolerance, environment, water and energy. www.60siff.com
TUFF Above Ground offers IT IS WHAT IT ISN’T, a series of 8-second videos by Timeanddesire, Toronto-based artists St Marie + Walker, on PATTISON’s giant video billboard (Yonge St., one block north of Dundas Square). www.timeanddesire.com
TUFF Beyond Toronto - Local Stories feature seven films representing five provinces; playing every five minutes on screens in 43 shopping malls, reaching 5 million people across Canada.
TUFF’s Special Screening Rooms
New this year! TUFF is partnering with Toronto Public Library. The Atrium screen on the main floor at the Toronto Reference Library (789 Yonge St. at Bloor) will offer daily afternoon screenings projected in an ongoing 75-minute loop. September 12 - 20, noon - 4pm. Admittance is free. www.torontopubliclibrary.ca
Returning - The Screening Room - Room 222 of the Drake Hotel. Enjoy 75 minutes of back-to-back TUFF from September 16 - 19, 11am - 5pm. Admittance is free. www.thedrakehotel.ca
Additionally, PATTISON Onestop is once again proud to co-produce a sister-festival to TUFF, the
Gotta Minute Film Festival – featuring silent, one minute films on PATTISON Onestop screens in Edmonton Transit’s LRT system, from September 14 to 20, 2015.
Instagram - instagram.com/torontourbanfilmfest
High Resolution images: www.torontourbanfilmfestival.com/press
TUFF is produced by PATTISON Onestop, co-produced by Art for Commuters, supported by the Toronto Transit Commission and the Toronto Public Library, and is funded by NBCUniversal Canada, Ontario Arts Council and the City of Toronto.
About PATTISON Onestop – www.pattisononestop.com @onestopmedia
PATTISON Onestop, a division of PATTISON Outdoor Advertising Canada’s largest Out-of-Home advertising company serving 200 markets coast-to-coast, is a world leader in the development and operation of Digital Out-of-Home Media (DOOH) for mass transit, mall, retail, hospitality, residential, office, and outdoor environments. Art in Transit represents PATTISON Onestop’s ongoing arts and culture programme.
About Art for Commuters - www.art4commuters.com @art4commuters
Art for Commuters (A4C) was founded in 2007 by Sharon Switzer, and brings over 100 artworks per year to the Pattison Onestop TTC subway platform screens. Through these projects, Art for Commuters offers a wide range of contemporary artistic voices the opportunity to showcase their work in the public spaces frequented by urban travelers.
For more information contact:
Marie Nazar, Arts Publicist, PATTISON Onestop - 416-762-7702 or firstname.lastname@example.org