Genie Award Winning and Academy Award Nominated Deepa Mehta announced as the 2010 Toronto Urban Film Festival (TUFF) Guest Judge

Toronto, Ontario [May 4, 2010] -- Deepa Mehta, whose dazzling film trilogy, Fire, Earth, Water, captivated audiences worldwide will be this year's Guest Judge for the Toronto Urban Film Festival (TUFF) airing on Onestop's network of digital displays in the Toronto Transit System in September. Mehta will choose the Top 3 films of the 2010 festival as well as the winners of the WIFT-T Award for Most Ambitious Film by a Female Director, and the Naish McHugh Award for Emerging Filmmakers, a $2,500 cash award from the City of Toronto. After TUFF, Mehta heads into production on Midnight's Children based on the novel by Salman Rushdie. For Ms. Mehta's complete filmography, please visit the TUFF Website at

"TUFF is an incredible way to celebrate our diverse city," said Ms. Mehta. "We are thrilled to have a director of Deepa Mehta's stature grace the TUFF stage," said festival director Sharon Switzer, "and we know she'll be impressed by what our filmmakers can do in one silent minute."

Deepa Mehta joins a prestigious list of actors and filmmakers who have served as TUFF Guest Judges, including Don McKellar (2009) and Mark McKinney (2008). Since its launch in 2007, the festival has grown in both size and stature, currently featuring 65 ultra-short films and over $10,000 in cash and in-kind awards.

TUFF is the only "˜underground' award winning film festival of its kind in North America, reaching an audience of over 1 million daily commuters on Onestop's TTC network of digital screens on subway platforms. TUFF is co-produced by Onestop Media Group and Art for Commuters, and funded by the Canada Council for the Arts. Currently accepting submissions,

TUFF features seven different urban-themed categories of one-minute silent films, running every 10 minutes during Toronto's festival fever September 10 - 19, 2010. This year, TUFF will include more specially designated screening areas called "TUFF Film Zones" at Dundas, Queen, Union and the Yonge/Bloor stations, where the festival will screen nonstop for 10 days.


For more information, visit TUFF online at:

Website --

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Important TUFF deadlines:

May 15, 2010 -- TSV Pitch Award, which provides seven filmmakers up to $600 of in-kind support under the auspices of Trinity Square Video (TSV). For more information about TSV and the award program, go to

May 31, 2010 -- deadline for FREE submissions to TUFF 2010

July 15, 2010 -- Final deadline, with $15 submission fee, to TUFF 2010


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For more information, contact:

Lorne M. Simon, Michael Communications Media Group

Tel: 416-785-5037 || E-mail:


Julie Giles, GreenHAT Digital

Tel: 416-878-5328 || E-mail:


About The Producers:

Art for Commuters (A4C) -

Art for Commuters is a non-profit arts collective that initiates unique, thought-provoking projects in the public realm. As ONESTOP Media Group's community arts programming partner, they bring urban art festivals and competitions to over 1 million people daily on the ONESTOP network of screens throughout the TTC subway system. Projects include: Contacting Toronto, Earth Day "˜Every Day Heros' Film Competition, The Toronto Urban Film Festival, and DRIFT (part of Nuit Blanche). Art for Commuters was founded in 2007 by Sharon Switzer.


About ONESTOP Media Group -

Onestop Media Group (Onestop) is a world leader in the development, operation and innovation of Digital Out "of" Home (DOOH) Media. Onestop owns and operates Canada's largest portfolio of DOOH properties, collectively reaching a Canadian audience of over 2,000,000 viewers daily.  Onestop's expertise in transit, hospitality, retail, education, corporate, and residential environments is recognized by such clients as: Toronto Transit Commission, Hilton Hotels, Ivanhoe Cambridge, Queens University, Toronto Board of Trade, and Minto. Onestop is constantly expanding its DOOH portfolio through qualified new partnerships, joint ventures, and strategic acquisitions.